Page 11 - Gondwana Value Creation Report 2020

ABOUT GONDWANA Our guests’ footprints fall across the entirety of Namibia, beginning to end. The intangible essence of our culture inspires and drives our every action.
WHAT WE DO
HOW WE DO IT

It defines our approach to work, our ideas, actions and behaviours. We use the Gondwana Guidelines as a way of life, to stay true to our culture. This way of life becomes the Gondwana Way.

The Gondwana Guidelines

You can only be Be ashamed to
SUCCESSFUL if die until you have Passion – do what
RESPECT, not you make others Maintain some VICTORY Live BRAND Deliver SERVICE HONESTY is the you LOVE, love what
tolerance SUCCESSFUL BALANCE FOR HUMANITY NAMIBIA EXCELLENCE best policy you do

DIVERSITY GIVE BACK TO Have a STORY HONOUR people, It’s not a job, IT’S The four ‘Ps’ Act with INTEGRITY – the
makes us strong NATURE what TO TELL culture and A CALLING – PEOPLE, EMPATHY adherence to moral
belongs to nature nature PLANET, PROFIT, principles and values
PARTNERSHIP

We share a LOVE FOR By honouring the Gondwana Way,
GONDWANA – the group We care deeply about
and our people – we are our ENVIRONMENT, we create a meaningful impact
committed to putting COMMUNITIES and PEOPLE
Gondwana first
Hospitality Car rental Tour operator Travel agency Ecommerce We are a TEAM – we We do the RIGHT

We provide a range of Gondwana Customers can explore Namibia their Safari2Go is a destination The Cardboard Box Travel Shop The Narrative Namibia is our new always back each other THING, always COMMUNITIES PEOPLE
Collection accommodation options own way with our well-maintained management company and a offers customers a tailored travel online store where we sell local curios WE ARE
– from premium to value to adventure – Namibia2Go car rental vehicles. professional inbound tour operator and reservation service for Namibia, and other Namibian products. We SUSTAINABLE –
close to Namibia’s most loved attractions. Our fleet meets customers’ diverse with local knowledge, expertise and Botswana and Zimbabwe. Our friendly, launched it due to popular demand from we think 1 000 years The We are REAL, TRUSTWORTHY PLANET
Differing in theme, but equal in sincere requirements, from rugged and fully resources, specialising in designing experienced and knowledgeable travellers who wanted souvenirs to stay and HONEST
warmth of service, each promises a unique equipped for adventure, to roomy and coordinating travel arrangements team provides travel information, connected to their Namibian experience. Gondwana
experience that will leave guests with a enough for the whole family. Rates for individuals and groups; taking care travel advice and booking assistance We plan to integrate the store with our We are HUMBLE Way CULTURE
story to tell. include unlimited kilometres and of all tour logistics, accommodation, for accommodation, cars, safaris and websites, social media and other online We are RESPECTFUL of all
insurance. transportation, air-charters, activities more. The Cardboard Box Travel Shop PROFIT
○ 10 geographies (experiences) and all other safari needs; and team offers and recommends a range presences, and expand it to offer more and EMBRACE DIVERSITY
○ Over 60 rental cars products and services. Currently we
○ Five accommodation grades servicing the international industry. of options – beyond the Gondwana support Namibian-branded products by We CHALLENGE We are proudly, passionately ORIGINALLY
(collections) ○ Eight categories Collection. and INNOVATE NAMIBIAN, rooted in the land
local artisans like:
○ 46 accommodation options
○ Gweri Vintage Collection (page 51) We give space
○ 820 rooms ○ Tameka Design Jewellery for PEOPLE
We are COURAGEOUS TO GROW
○ 1 562 beds ○ FIMBI Leather Art and PROACTIVE
See page 16 for our accommodation See page 38.
grading system.

8 VALUE CREATION REPORT 2020 GONDWANA COLLECTION NAMIBIA 9