Page 16 - Gondwana Value Creation Report 2020

OUR MARKET THE NAMIBIAN TOURISM ECOSYSTEM Gondwana operates across the tourism industry, making

guests’ stays memorable and convenient.

Namibian
travel trends The Namibian traveller

Booking options
Covid-19 has led Gondwana’s guests are local and international travellers. Group tours

people to reconsider Out of the 225 370 guests from 2019, 70% were European, specifically from Germany, France, Online ACCOMMODATION
Italy, Belgium, the United Kingdom (UK) and Ireland. In 2020 we had a 65% decrease in guests
Customers can book through online tour
their life priorities. and the European market constituted about 46% of the total 79 991 guests. operators or directly via Gondwana’s
They want bigger Gondwana’s local guests are primarily Gondwana Card holders from Namibia and Southern online platform or reservation centre. Self-drive Guests travel across the country and
We are developing our information
African Development Community (SADC) countries.
breaths of air Our 2020 Namibian traveller profile technology (IT) capabilities to streamline Travel Gondwana offers fully equipped experience a combination of Namibia’s
the booking services and better capture
unique and contrasting attractions.
away from the The 2020 traveller footprint was drastically reduced by lockdown restrictions. Regional countries’ data on our visitors for future visits. car rental for independent travellers Accommodation options vary from
through Namibia2Go.
rat race, and they citizens were able to visit for larger parts of the year as there were fewer preventative measures Travel agents luxury resorts to camping facilities.
against travel for them.
Travel agencies provide booking
prefer memorable As a result, our Namibian travellers more than doubled as a proportion of total travellers. services for flights, car rental, tours and Gondwana offers a full range of
accommodation options strategically
experiences to 2019 percentage of guests 2020 percentage of guests accommodation. Gondwana’s Cardboard located across the Namibian tourism
Box Travel Shop provides this service,
circuit.
material things. by country by country excluding international flight bookings. Tour operators
3 3 2 2 3 Tour operators provide packages to suit their guests’ needs.
4 Travel wholesalers Covid-19 travel
Namibia’s travellers traditionally come 7 restrictions resulted Safari2Go is a Namibian destination management company offering
from Europe, primarily Germany, and book 5 Travel wholesalers package travel in all leisure tailormade self-drive and guided safaris, and daily and weekly scheduled
organised tours with wholesalers. These 5 3 arrangements for sale through the travel flights to Namibia tours with guaranteed departures and no minimum pax. It boasts local
travellers’ holiday patterns, alongside weather 5 34 trade, primarily through travel agencies. being suspended knowledge, expertise and resources, specialising in designing and
movements, determine our high season (July 44 between March and coordinating travel arrangements for individuals and groups; taking care of
to November). 5 2 September 2020. all tour logistics, accommodation, transportation, air-charters, activities and
225 370 79 991
Most of the below trends were already 5 all other safari needs; and servicing the international industry.
in motion before 2020 and were simply 7
accelerated during the year:
○ Travellers are looking for flexible holidays 8
that they can take at their own pace and
away from large crowds of people. They 37
want self-drive journeys, across the circuit 16
of Namibia’s top sightseeing attractions. Germany, Switzerland and Austria Germany, Switzerland and Austria
Namibia Namibia
○ Guests prefer environmentally France France
responsible offerings that give them Belgium Belgium
peace of mind about their impact. South Africa South Africa
○ Travellers desire authentic cultural UK and Ireland UK and Ireland
experiences with a focus on local Other Other The value Gondwana provides guests
communities and history. Italy Italy
USA and Canada USA and Canada ○ Simplicity: Simple ways to book their holidays. They can book just a car or a room or a full, tailored travel itinerary.
○ Many international guests prefer Asia Asia
exclusive and distinctive stays, while ○ Service: Guests receive exceptional, friendly service from our employees, from enquiry to accommodation and everything in between.
families and individual travellers prefer ○ Variety: Guests can count on this service at 46 exciting accommodation options across Namibia, and at all levels of affordability.
budget accommodations.

14 VALUE CREATION REPORT 2020 GONDWANA COLLECTION NAMIBIA 15