Page 8 - Gondwana Value Creation Report 2020

ABOUT GONDWANA WHO WE ARE AND

WHERE WE COME FROM

Gondwana’s story begins with Namibia, our inspiration.
About The year was 1996, six years after Namibian or commitments to Namibia, her landscapes and her people,

GONDWANA independence when the air was electric with possibility. as well as service excellence. As such, our victories extend
The Gondwana Collection Namibia was founded by a
beyond our aims for Namibia, as we became able to present
few like-minded people who dreamed of regenerating
itself on their souls.
and preserving the spectacular environment in the Fish travellers with a true Namibian experience, one that imprints
River Canyon surrounds.
This brings us to the essence of our brand:
Namibia had suffered decades of land misuse,
7 Who we are and where we come from misguided policies and recurring droughts, leaving
much of the country a diminished landscape with
8 What we do decimated fauna and flora, as well as low employment. Have a story to tell.
Our desire to see these troubles rectified led us to
9 How we do it establish the Gondwana Canyon Park. With few funds We are committed to quality, service excellence and
but great ambition, our vision began to take shape – we
were determined to be a company that protected the respect for the natural and cultural heritage of our
10 Our journey environment and socially enriched Namibia. beloved Namibia.

We knew that this would remain a pipe dream without We are a company with a soul. The essence of our culture
a sound financial model, and we looked to tourism is intangible and cannot be put into words, but it inspires
to realise our commitment. We’ve come a long way and drives us every day:
from the days where our founders casually held their ○ To be a brand of unwavering integrity and passion
meetings against the backdrop of the Fish River Canyon,
but our vision remains firm. ○ To have a lasting and positive impact on our planet and
the people whose lives we touch
Over the course of our existence, we have grown to
encompass many of Namibia’s most desirable tourist ○ To make our country, our team and all stakeholders
destinations, created many jobs and done much for proud
conservation. We have never lost sight of our values

This is the Gondwana feeling: Namibia with heart

and soul.

Take our hand and let us introduce you to our extraordinary country. There are countless marvels to discover: from the chasms
of the Fish River Canyon, the fossilised dunes of the Namib and the red sands of the Kalahari Desert, to the desert-adapted
wilderness of the Kunene region and the waterways of the Kavango and Zambezi regions.

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VALUE CREATION REPORT 2020