Page 39 - Gondwana Collection Namibia Value Creation Report 2021

GROWING OUR VALUE

Thank you WHERE WE’RE GOING

I am immensely grateful and sometimes overwhelmed by the level of support we have
received from employees, shareholders, directors, corporates, communities, and the general
Strategy creation is a journey – it involves
public.
I thank our Board and our sub-committee members for their selfless guidance, without
earning fees, throughout another challenging year. A special word of thanks to our embracing new ideas as our operating
Chairman, Steve, for his unrelenting commitment and support to me and to our cause
throughout this very difficult time. Thanks to our patient shareholders who have backed conditions change.
us through extremely difficult times and supported our contrarian decisions. Our proudly
Namibian financial institutions have supported us and have been unfailingly understanding. Strategic
I must commend and thank the government for opening up Namibia for travellers and their Gondwana regularly analyses and adjusts its strategy to assess whether profit drivers
willingness to engage with us on a continued basis. This gave us a competitive advantage it still meets our needs. This process considers whether we are on Growth
compared to other destinations.
the right track and what is needed to fulfil our strategy. Our flat TLC
I am deeply appreciative of the Namibian public that carried us through our leanest months management structure allows for quick decision-making. Future focus Strategic
– their loyalty and passion for the Gondwana brand made the difference between survival areas profit drivers
and not. Our strategy, first articulated in 2019, remains relevant in 2021 and beyond: Listing Product
○ Four strategic profit drivers: Growth, product diversification, value preparedness diversification
Gondwana’s strength lies with our chain integration, synergies and efficiencies Profit
○ Two strategic enablers: Our brand and digital strategies
culture and people – we are a family. ○ Two future focus areas: Listing preparedness and regional expansion People
This means we back each other and Our philosophy of sustainability is central to our strategy and is based Planet
on profit, people and planet (refer to how we make an impact, starting
pick each other up. The world sees and on page 42). Our actions must align with our purpose, which is to make
sure Gondwana and its positive impact remain for the next 1 000 years.
appreciates our unity and strength. Our strategy evolves over time as we adapt our vision to our goals Future focus Strategic
and circumstances. But our culture and our DNA will remain constant.
They differentiate the experience we provide our customers and areas Culture profit drivers
A special word of thanks to my three fellow executive directors. The world will never know determine our attitude in hiring new talent. Value chain
Regional
what we had to deal with behind closed doors, but to me the best part of it all is that we did it Our employees and the Gondwana Guidelines allow us to preserve expansion integration and
together. Jaco had the weight of the world on his shoulders given our financial reality, but he our culture and DNA. This filters right through to leadership, where synergies
carried that with strength and dignity. Gentlemen, from the bottom of my heart, I thank you for we seek out successors that will maintain our ethos.
your support, wisdom, strength and sometimes just your presence. I hope to never face a crisis
like this in my life again, but if I have to, I would want to face it with the three of you.

Finally, to my Gondwanian brothers and sisters. My fellow idealists and fools. I am thankful We focus on intangible goals
for the fantastic attitude of our people. Even with a loss of capacity with attrition,
employees delivered to the same standard. Employees empowered themselves through such as bettering society and
cross-training and stepped in to help each other. The camaraderie we enjoy gives us the
strength to change the world. We have never been stronger. uplifting Namibians. Our impact
Love, Strategic Strategic profit
is not always quantifiable. enablers drivers
Digital strategy Efficiencies
This means we refer to the proof

of our success rather than Strategic

Gys Joubert performance indicators. enablers
Brand strategy
Managing Director (MD)

34 VALUE CREATION REPORT 2021 GONDWANA COLLECTION NAMIBIA 35