Page 19 - Gondwana Collection Namibia Value Creation Report 2021

ABOUT GONDWANA

We support the local tourism industry OUR INVESTMENT CASE

We support several tourism organisations that promote the development of Namibia’s tourism industry.

We are contrarian: We are not obsessed with bottom-line growth, but instead, we

are obsessed with personal growth, creativity and making the world a better

place. The inevitable outcome is bottom-line growth.

The Federation of Namibian Tourism The Tour and Safari Association The Namibia Tourism Board is the
Associations (FENATA) is an organisation represents the views of its members and the Namibian government agency responsible for The Gondwana We are resilient
for Namibian Tourism Associations and consists tourism industry and assists FENATA in resolving bringing together both the private and public brand
of autonomous associations, organisations, issues with the relevant authorities. The sectors to implement the national tourism ○ We have proven that if prudently Namibia has massive
managed, hospitability businesses
non-profits, government institutions association aims to instil confidence among policy. The organisation promotes tourism ○ Our brand is highly Our environmental, social and can be highly financially rewarding appeal
directly or indirectly involved in tourism. overseas tour operators, tour wholesalers, within Namibia and to international trusted in the governance (ESG) credentials
travel management companies and markets. Namibian market are impeccable ○ The Covid-19 pandemic has ○ Namibia has what the world wants:
proven that
tourists when dealing with and key international we are resilient and well-managed space, sunshine, mineral and marine
resources, and peace
association members. markets ○ We invest in personal growth, creativity and
○ Our customers are making the world a better place ○ Our portfolio of different types of ○ Our political environment is stable
loyal and support ○ Our business is underpinned by responsible accommodation offers investors with many positive developments
us in good and leadership and our commitment to society diversification with visas, direct foreign investment
challenging times and the environment ○ We offer synergies to complement and sound policies
○ The strength of our our accommodation offerings, ○ In the tourism sector, Namibia
brand allows us to ○ We contribute to Namibia’s economic like car rental and destination offers an unparalleled variety
consider diversifying development management and event planning of African landscapes and vast
into other sectors ○ As a principles-based business, we have swathes of untouched wilderness
and geographies practised good governance since inception ○ Namibia is a developing economy
with several early-stage industries.
We can leverage our trusted brand
to branch into other lucrative
income including green energy,
The Hospitality Association of Namibia The Adventure Travel Trade Association logistics and insurance
represents the full spectrum of the hospitality is the largest global network of adventure travel
industry, from hotels to guest houses, guest leaders committed to sustainable tourism. The
farms, lodges, rest camps, restaurants, association comprises 30 000 individual
conference centres and catering guides, tour operators, lodges, travel advisors,
services.
tourism boards, destination marketing and
management organisations, outdoor
educators, gear companies, and
travel media.

14 VALUE CREATION REPORT 2021 GONDWANA COLLECTION NAMIBIA 15