Page 16 - Gondwana Collection Namibia Value Creation Report 2021
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ABOUT GONDWANA


            WHAT                    We provide unparalleled access                                                                                                                                         HOW WE DO IT


            WE DO                   to Namibia’s beauty.                                                                                                                                                  Our culture defines our approach to work, beliefs, expectations, and interactions with others



                                                                                                                                                    Tour operator                                         We rely on the Gondwana Guidelines to stay true to our culture. This way of life feeds into the Gondwana Way. Our culture differentiates us and supports us to achieve our business objectives.
                                                          Car rental                                                                             and travel agency

                                                      Customers explore Namibia   Over 100 rental cars                                                                                                      The Gondwana Guidelines
                                                       with our well-maintained                                                                Our previously known tour operator,
                                                   Namibia2Go car rental fleet. Our                                                       Safari2Go and travel agency, The Cardboard Box                         RESPECT, not tolerance            Live BRAND NAMIBIA
                                                                                                                                           Travel Shop, merged during the year. Operating
                                                  fleet meets customers’ varied needs,   10 categories
                                                   from fully equipped to small 4x4’s                                                       as Gondwana Travel Centre, we offer a
                                                   for the adventurous independent                                                         comprehensive suite of travel planning services                       DIVERSITY makes us strong         It’s not a job, IT’S A CALLING                                We are REAL,
                                                   traveller, to roomy enough for the                                                    throughout southern Africa. The team recommends                                                                                                                       TRUSTWORTHY                                  We are
                                                      whole family. Rates include                                                           a range of options – beyond the Gondwana                             You can only be SUCCESSFUL        Deliver SERVICE EXCELLENCE                                    and HONEST         We care deeply       COURAGEOUS
                                                       unlimited kilometres and                                                           Collection. We feature both the well-known tourist                     if you make others SUCCESSFUL                                                                                        about our              and
                                                             insurance.                                                                   attractions as well as the lesser-known getaways.                      GIVE BACK TO NATURE what          The four ‘Ps’ – PEOPLE, PLANET,                We                               ENVIRONMENT,           PROACTIVE
                                                                                                                                              Destinations include Botswana, Namibia,                            belongs to nature                 PROFIT, PARTNERSHIP                        CHALLENGE                            COMMUNITIES
                                                                                                                                              Mozambique, South Africa, Zambia and
                                                                             10                                                                          Zimbabwe.                                               Maintain BALANCE                  HONESTY is the best policy                  INNOVATE                              and PEOPLE
                                                                                                                                                                                                                                                                                                  and
                                                                         geographies                                                                 Our services include:.
                                                                         (experiences)                                                                                                                           Have a STORY TO TELL              Act with EMPATHY
                                                                     6                                                                                            Tour Operator                                  Be ashamed to die until you have   Passion – do what you LOVE,                                                                                   We are
                                                                                                                                                                                                                                                   love what you do
                                                                                                                                                                                                                 some VICTORY FOR HUMANITY
                                                                                                                                                                                                                                                                                                                                                              RESPECTFUL of
                                                                   accommodation                                                                              ○   Destination                                                                      INTEGRITY – the adherence           We share a LOVE                                                        all and EMBRACE
                                                                                                                                                               management
                       E-commerce                                  grades (collections)                                                                      ○   Designing and coordination                      HONOUR people, culture and nature  to moral principles and values     FOR GONDWANA                                                             DIVERSITY
                                                                                                                                                                                                                                                                                        – the group and
                The Narrative Namibia is our online             46                                                                                             of travel arrangements for                                                                                             our people – we are                        The
             store that retails local curios and other Namibian   accommodation                                                                                 group travel                                                                                                             committed to                       Gondwana
            products. We created this store following countless   options                                                                                      ○   Guided tours                           By honouring the Gondwana Way, we create                                     putting Gondwana
            requests from guests who wished to make a lasting                                                                                                    ○   Scheduled tours                      a meaningful impact                                                                first                              Way
                                                                                                                                                                                                                                                                                                                                                          We are a
               connection to their Namibian experiences.      820                                                                                                                                                                                                                                                                                        TEAM – we
          The Narrative’s name is related to the Gondwana brand’s   rooms                                                                         Travel agency                                                                                                                                                                                          always back
                   positioning around storytelling.                                                                                            ○   Bespoke itinerary planning                                      COMMUNITIES                                                                                                                            each other
     We have integrated the store with our websites, social media and other online   1 562                                                    ○   Accommodation                                                                                     PEOPLE                                 We do the
     presences and expanded it to offer more products and services. We currently   beds                                                        bookings                                                                                                                                     RIGHT
                  support local artisans and suppliers like:                   Hospitality                                                  ○   Car hire bookings                                                                                        PLANET                             THING,
     ○    Gweri Vintage Collection                                                                                                         ○   Self-drive tours                                            CULTURE                                                                          always
     ○   Tameka Design Jewellery (page 56)                                    We provide a range of                                        ○   Fly-in safaris                                                                                                                                               We are                 We are proudly,
      ○   FIMBI Leather Art                                                  Gondwana Collection                                            ○   Air charters                                                                                                                                               HUMBLE                   passionately
       ○   Little Bugs Collection                                        accommodation options – from                                       ○   Transfers and
                                                                                                                                                                                                                                                                                                                                    ORIGINALLY
        ○   Matukondjo Dolls Project                                   premium, to value, to adventure – close                                  shuttles                                                                                                                                                                          NAMIBIAN, rooted       We give space
          ○   Penduka                                                    to Namibia’s most loved attractions.                                  ○   Chauffeur drives                                                                                                                                                                  in the land          for PEOPLE
            ○   Ekipa Jewellery and Art                                  Differing in theme, but equal in the                                    ○   Corporate and                                                                                                                                                                                         TO GROW
              ○   Minestone Jewellery                                      sincere warmth of service, each                                            other events                                                                                       PROFIT                                                    WE ARE
                 ○   Iyaloo Project                                        promises a unique experience                                                                                                                                                                                                         SUSTAINABLE –
                      ○   KAT Active                                         that will leave guests with                                                                                                                                                                                                         we think 1 000
                                                                                  a story to tell.                                                                                                                                              See page 43.                                                        years



       12    VALUE CREATION REPORT 2021                                                                                                                                                                                                                                                                                                        GONDWANA COLLECTION NAMIBIA     13
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