Page 17 - Gondwana Collection Namibia Value Creation Report 2021
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ABOUT GONDWANA


 WHAT   We provide unparalleled access    HOW WE DO IT


 WE DO  to Namibia’s beauty.   Our culture defines our approach to work, beliefs, expectations, and interactions with others



 Tour operator   We rely on the Gondwana Guidelines to stay true to our culture. This way of life feeds into the Gondwana Way. Our culture differentiates us and supports us to achieve our business objectives.
 Car rental  and travel agency

 Customers explore Namibia   Over 100 rental cars  The Gondwana Guidelines
 with our well-maintained   Our previously known tour operator,
 Namibia2Go car rental fleet. Our   Safari2Go and travel agency, The Cardboard Box   RESPECT, not tolerance  Live BRAND NAMIBIA
 Travel Shop, merged during the year. Operating
 fleet meets customers’ varied needs,   10 categories
 from fully equipped to small 4x4’s   as Gondwana Travel Centre, we offer a
 for the adventurous independent   comprehensive suite of travel planning services   DIVERSITY makes us strong  It’s not a job, IT’S A CALLING  We are REAL,
 traveller, to roomy enough for the   throughout southern Africa. The team recommends                               TRUSTWORTHY                                  We are
 whole family. Rates include   a range of options – beyond the Gondwana   You can only be SUCCESSFUL   Deliver SERVICE EXCELLENCE  and HONEST  We care deeply   COURAGEOUS
 unlimited kilometres and   Collection. We feature both the well-known tourist   if you make others SUCCESSFUL                             about our              and
 insurance.  attractions as well as the lesser-known getaways.   GIVE BACK TO NATURE what   The four ‘Ps’ – PEOPLE, PLANET,   We        ENVIRONMENT,           PROACTIVE
 Destinations include Botswana, Namibia,   belongs to nature  PROFIT, PARTNERSHIP                  CHALLENGE                            COMMUNITIES
 Mozambique, South Africa, Zambia and
 10  Zimbabwe.        Maintain BALANCE                  HONESTY is the best policy                  INNOVATE                              and PEOPLE
                                                                                                       and
 geographies   Our services include:.
 (experiences)        Have a STORY TO TELL              Act with EMPATHY
 6  Tour Operator     Be ashamed to die until you have   Passion – do what you LOVE,                                                                                   We are
                                                        love what you do
                      some VICTORY FOR HUMANITY
                                                                                                                                                                   RESPECTFUL of
 accommodation    ○   Destination                       INTEGRITY – the adherence           We share a LOVE                                                        all and EMBRACE
 management
 E-commerce    grades (collections)  ○   Designing and coordination   HONOUR people, culture and nature  to moral principles and values  FOR GONDWANA                DIVERSITY
                                                                                             – the group and
 The Narrative Namibia is our online    46   of travel arrangements for                    our people – we are                        The
 store that retails local curios and other Namibian   accommodation   group travel            committed to                       Gondwana
 products. We created this store following countless   options  ○   Guided tours   By honouring the Gondwana Way, we create   putting Gondwana
 requests from guests who wished to make a lasting   ○   Scheduled tours  a meaningful impact     first                              Way
                                                                                                                                                               We are a
 connection to their Namibian experiences.   820                                                                                                              TEAM – we
 The Narrative’s name is related to the Gondwana brand’s   rooms  Travel agency                                                                               always back
 positioning around storytelling.   ○   Bespoke itinerary planning  COMMUNITIES                                                                               each other
 We have integrated the store with our websites, social media and other online   1 562  ○   Accommodation   PEOPLE  We do the
 presences and expanded it to offer more products and services. We currently   beds  bookings    RIGHT
 support local artisans and suppliers like:  Hospitality   ○   Car hire bookings   PLANET       THING,
 ○    Gweri Vintage Collection   ○   Self-drive tours   CULTURE                                  always
 ○   Tameka Design Jewellery (page 56)  We provide a range of   ○   Fly-in safaris                               We are                 We are proudly,
 ○   FIMBI Leather Art  Gondwana Collection   ○   Air charters                                                  HUMBLE                   passionately
 ○   Little Bugs Collection   accommodation options – from   ○   Transfers and
                                                                                                                                         ORIGINALLY
 ○   Matukondjo Dolls Project  premium, to value, to adventure – close   shuttles                                                     NAMIBIAN, rooted        We give space
 ○   Penduka   to Namibia’s most loved attractions.   ○   Chauffeur drives                                                                in the land          for PEOPLE
 ○   Ekipa Jewellery and Art  Differing in theme, but equal in the   ○   Corporate and                                                                          TO GROW
 ○   Minestone Jewellery  sincere warmth of service, each   other events  PROFIT                                        WE ARE
 ○   Iyaloo Project  promises a unique experience                                                                    SUSTAINABLE –
 ○   KAT Active  that will leave guests with                                                                         we think 1 000
 a story to tell.                                   See page 43.                                                         years



 12  VALUE CREATION REPORT 2021                                                                                                                     GONDWANA COLLECTION NAMIBIA     13
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