Page 18 - Gondwana Value Creation Report 2020

OUR MARKET NAMIBIA IS FOR EVERYONE THE GONDWANA

We give a unique Namibian story to every traveller,

suited to their pocket and preferences. CARD

Gondwana has an excellent and varied selection of accommodations to choose from.
Whether guests are planning a luxury vacation, self-driving with family, or camping, Allowing locals to be travellers
our range of accommodation options suits every budget and travelling style.
in their own country.

The average Namibian and SADC resident has much less
disposable income than European or North American travellers. We
launched the Gondwana Card in 2007 to include them by offering
discounted rates.

To date, more than 80 000 Gondwana Cards have been issued.
Secret Collection The card offers 40% discounts on bed and breakfast (including
Camping2Go and camping) to SADC residents (50% for
Bespoke experiences offering Namibians) and 25% off on dinner and activities. Gondwana Card
couples or single travellers an holders have a sense of ownership in our company. They are an
exclusive and intimate experience integral part of the Gondwana community. We engage with them
of the Namibian wilderness. to increase awareness of nature’s value and how we use tourism for
Premium Collection its benefit, rather than the other way around.
Luxury lodges where guests
experience extravagant, immersive Promoting local tourism during the Covid-19
retreats. pandemic
Value Collection Where other tourism operators began offering large discounts
As the ideal choice for families on their products and services for local travellers, we kept to
and groups, these properties our existing offerings on the Gondwana Card and, as an added
offer a welcoming and relaxed benefit, we increased our dinner discount from 25% to 40%
environment. from 1 November 2020 to 31 January 2021.
Experience Collection
Specialised properties offering
unique experiences to guests in THE GONDWANA
search of something extraordinary.
Adventure
Guests experience the untamed CORPORATE CARD
and completely unique parts
of Namibia at these rugged
escapes, including campsites and Simple and easy business
Camping2Go tented chalets.
travel within Namibia.
See the back of this report for a list of
Gondwana’s accommodation options or visit Business travel in Namibia doesn’t have to be as stressful as business
https://store.gondwana-collection.com. itself. With the Gondwana Corporate Card, we offer businesses a
20% discount on accommodation bookings and a 15% discount on
a Namibia2Go rental car. Employees who already have a Gondwana
Card can be booked at the relevant Gondwana card rates.

16 VALUE CREATION REPORT 2020 GONDWANA COLLECTION NAMIBIA 17