Page 28 - Gondwana Collection Namibia Value Creation Report 2021
P. 28

OUR MARKET IN 2021


            THE GONDWANA EXPERIENCE                                                                                                                                                                                                                                                                                    The Gondwana Card



            We offer travellers a unique Namibian experience                                                                                                                                                                                                                                                           Unlocking the

            suited to different budgets and tastes.                                                                                                                                                                                                                                                           potential of local travel.


                                                                                                                                                                                                                                                                                                        Most Namibians and SADC citizens have less disposable income than their
            Gondwana has an exceptional range of accommodation. Whether a luxury                                                                                                                                                                                                                       European or North American peers. We launched the Gondwana Card in 2007
            getaway, self-driving, or camping, our selection suits different budgets and                                                                                                                                                                                                                         to make travel more affordable for these travellers.
            travelling styles. Gondwana continuously expands its leisure activities to give
            travellers as many exciting impressions of Africa as possible.                                                                                                                                                                                                                           Over 90 000 Gondwana Cards have been issued. The card offers 40% discounts to
                                                                                                                                                                                                                                                                                                     SADC residents and 50% to Namibians for accommodation on a bed and breakfast
                                                                                                                                                                                                                                                                                                       basis and, for camping2go and camping, discounts apply on a bed basis only.
                                                                                                                                                                                                                                                                                                      The card also offer a 25% discount on dinner and activities. Card holders are an
                                                                                                                                                                                                                                                                                                     integral part of our community. We engage with them to share the importance of
                                                                                                                                                                                                                                                                                                              environmental protection and how tourism benefits nature.
                        Secret Collection                                                                                                                                                                                                                                                                          Promoting local tourism during the pandemic
                        Bespoke experiences for couples or single travellers
                         seeking intimate and off-the-track experiences                                                                                                                                                                                                                                   When international travel came to a halt, other tourism operators began
                                                                                                                                                                                                                                                                                                           discounting on their products and services for locals. We kept to our
                        Premium Plus Collection                                                                                                                                                                                                                                                             existing offerings on the Gondwana Card and, as an added perk,
                                                                                                                                                                                                                                                                                                                we increased our dinner discount from 25% to 35% for a
                        Ultra-sleek lodges where guests enjoy exclusive                                                                                                                                                                                                                                                 limited period until 31 March 2022.
                        locations and Namibia’s unique cultures.
                                                                                                                                                                                                                                                                                                                    https://store.gondwana-collection.com/card
                        Premium Collection
                        Luxury lodges where guests experience extravagant,
                        immersive retreats.

                        Comfort Collection
                        The perfect option for families and groups to enjoy
                        a break in a welcoming and laid-back environment.

                        Experience Collection                                                                                                                                                                                                                             The Gondwana
                        Specialised properties offering unforgettable                                                                                                                                                                                                     Corporate Card
                        experiences to guests in search of something
                                                                                                                                                                                                                                                                    Making business
                        different.
                        Adventure Collection                                                                                                                                                                                                                              travel easy.
                        Guests experience Namibia’s wilderness at
                        these rustic escapes, including campsites and
                        Camping2Go tented chalets.                                                                                                                                                                                                              Business travel in Namibia should be stress-free. With
                                                                                                                                                                                                                                                                 the Gondwana Corporate Card, businesses receive
                See the back of this report for a list of Gondwana’s                                                                                                                                                                                               a 20% discount on accommodation bookings
                accommodation options or visit https://store.gondwana-                                                                                                                                                                                                 and a 15% discount on rental car hire.
                collection.com.









       24    VALUE CREATION REPORT 2021                                                                                                                                                                                                                                                                                                        GONDWANA COLLECTION NAMIBIA     25
   23   24   25   26   27   28   29   30   31   32   33