Page 27 - Gondwana Collection Namibia Value Creation Report 2021

OUR MARKET IN 2021

MARKET TRENDS IN 2021

Booking options

Namibian travel trends The Namibian traveller
Online
Gondwana’s guests are local and international travellers.
Tourists have evolved into Covid-19 brought the travel industry to a halt in 2020. While we saw some signs of recovery in 2021, until local Customers can book through online
travellers who want to vaccination hesitancy improves, the country’s restrictions on international travel are likely to remain. tour operators or directly through
Gondwana’s online platform or
In 2021, our guest numbers recovered by 4.5% on 2020’s low levels. Europe is our primary market, specifically reservation centre. We have streamlined GROUP TOURS
enjoy detailed, authentic Germany, France, Italy, Belgium, the UK and Ireland. In 2021, the European market constituted about 32% of the our IT capabilities to ensure a seamless Covid-19 has badly impacted
total 83 569 guests. We saw an increase in the Russian market, constituting 2% of the total guests. booking experience and better group tours; we recorded a
experiences. They take Regional travellers could visit for most of the year, with fewer restrictions against them. understand our guests. 70% decrease for 2021.

their time to bond with a Gondwana’s local guests are primarily Gondwana Card holders from Namibia and SADC countries.
Our Namibian travellers were 49% of total travellers.
destination. Travel agents

Traditionally, Namibia’s travellers came from Europe, primarily 2020 percentage of guests by country 2021 percentage of guests by country Travel agencies provide booking
Germany, through organised tours with wholesalers. Our high season services for flights, car rental, tours and Travel
from July to November was linked to our weather and European accommodation.
holiday patterns. 34 Germany, Switzerland and Austria 25 Germany, Switzerland and Austria
In 2021, Gondwana launched
Covid-19 continues to affect global travel as governments impose country- the Gondwana Travel Centre,
specific bans and restrictions. It has also influenced and accelerated where travellers can engage with SELF-DRIVE
tourism trends. We are seeing the following trends in our business: 37 Namibia 49 Namibia knowledgeable safari experts Gondwana offers a variety of cars,
○ Travellers seek greater flexibility, including the option to cancel easily; specialising in coordinating travel from luxury, to fully equipped, to
arrangements for groups and
they want to control their itinerary and avoid large crowds individuals. Our team provides a small 4x4 Suzuki Jimny’s for the The value Gondwana provides
○ They want self-drive journeys, where they can explore Namibia’s 5 France 4 France comprehensive booking service for more adventurous independent guests
traveller, through our car rental
top attractions at their own pace 2 Belgium 1 Belgium accommodation across southern Africa, division Namibia2Go. ○ Simplicity: We make it easy to
○ Travel that offers adventure elements is increasingly attractive self-drive itinerary options, tailor-made book with us. Guests can select just a
5 South Africa 11 South Africa itineraries, car rental, group tours and
○ Travellers seek out tourism providers that care about environmental car or a room or a full, bespoke travel
sustainability; they care about the unglamourous aspects like waste 3 UK and Ireland air-charter. Our service does not include itinerary.
management and conserving water 1 UK and Ireland international flight bookings. TOUR OPERATORS ○ Service: Guests experience
○ Travellers want to be immersed in the local culture and learn about 7 Other 3 Other Tour operators provide packages to warm and attentive service from
local communities and their history suit their guests’ needs. Gondwana our employees, from enquiry, to
2 Italy 1 Italy accommodation and everything in
○ Solo travel is gaining momentum, and some travellers incorporate Travel Centre offers tour packages.
remote working into their travel schedules 2 USA and Canada 2 USA and Canada Travel wholesalers We are comfortable servicing the between.
○ Our traditional market is the older ‘baby boomer’ generation. 3 Asia 2 Russian international industry. ○ Variety: We offer 46 appealing
We are now seeing younger travellers, especially successful Travel wholesalers create travel accommodation options across
entrepreneurs 79 991 1 Asia packages for sale through the travel Namibia, catering for different price
points and tastes.
○ We have seen a notable increase in wedding and corporate retreat Total guests by country trade, primarily through travel agencies.
bookings due to increased availability at our properties Total guests by country 83 569
○ Many international guests select premium and distinctive options,
while families and individual travellers prefer budget accommodations

22 VALUE CREATION REPORT 2021 GONDWANA COLLECTION NAMIBIA 23