Page 55 - Gondwana Value Creation Report 2020

HOW WE MAKE AN IMPACT Gondwana introduced the Gondwana Card in 2007 to make Our storytelling approach to content marketing promotes Brand Namibia. This boosts tourism which, in turn, uplifts Namibian communities.
3.
2.
Gondwana Card holders
Promoting Brand Namibia
local travel affordable for SADC residents. The card provides
regional travellers excellent discounts for all our services. This
builds Namibia’s brand as a tourist destination and creates shared
experiences and word-of-mouth advertising.
The Gondwana Card’s conditions change over time so that it
stays sustainable and true to its original intent of providing
Namibian and regional travellers with an affordable alternative
“Tourism is a lifeline to millions,
to mainstream international establishments. #SOSTourism
especially in the developing
The proof of our success world.” – United Nations World
As an extended benefit to local travellers, an additional 15% discount Tourism Organization (UNWTO)
on dinner applied from 1 November 2020 until 31 January 2021.
Gondwana recently started to offer convenient and easy secretary-general, Zurab
opportunities for business travel of all sorts within Namibia.
With the Gondwana Card, discounts apply by registering your Pololikashvili
company, and your employees qualify for a 20% discount
on accommodation bookings and a 15% discount on a In recent years, tourism has been the fastest growing
Namibia2Go rental cars. industry in Namibia, contributing more than 10% to the
country’s GDP and employing about 15% of its workforce.
Gondwana Card holders were afforded But now Namibia’s tourism industry is in crisis, which
N$13 million puts more than 120 000 citizens’ jobs and their families’
livelihoods at risk, alongside thousands of companies and
SMMEs and including tour guides, craftsmen, artists, and
in discounts during the 2020 entire community and conservation initiatives.
financial year With #SOSTourism, Gondwana aims to raise awareness
and start a national conversation on how to apply more
2019: N$17 million practical and responsible regulations to recover the
tourism industry without additional health risks.
With regard to the relaxation of

The Gondwana Card for Namibian citizens including permanent/ travel requirements, we would
temporary residence permit holders:
like to express our appreciation
○ 50% discount on accommodation (bed and breakfast) and 25%
on activities to the relevant government
○ 40% discount (25% plus additional 15%) on dinner, from authorities who heard the
1 November 2020 until 31 January 2021 (excluding Klein-Aus Vista) cries of our industry and took
○ 50% discount on camping (excluding Klein-Aus Vista Campsite)
○ 50% discount on Camping2Go immediate action. This is a
The Gondwana Card for SADC citizens including permanent/ significant step towards reviving
temporary residence permit holders:
Namibia’s tourism industry and
○ 40% discount on accommodation (bed and breakfast) and 25%
on activities subsequently a large part of the
○ 40% discount (25% plus additional 15%) discount on dinner, from economy of the country.
1 November 2020 until 31 January 2021 (excluding Klein-Aus Vista)
○ 40% discount on camping (excluding Klein-Aus Vista Campsite)
○ 40% discount on Camping2Go

52 VALUE CREATION REPORT 2020 GONDWANA COLLECTION NAMIBIA 53