Page 61 - Gondwana Collection Namibia Value Creation Report 2021

HOW WE MAKE AN IMPACT

Gondwana Card holders Conservancies
Supporting a local entrepreneur: Tameka Design Namibia has 86 registered communal conservancies, covering 19.6% of its land area. The Ministry of Environment and Tourism The proof of our success
Jewellery The proof of our success recognises them as official, self-governing democracies run by their members. We helped provide access to
Attila Giersch founded Tameka Design Jewellery in 2006. He Gondwana Card holders were afforded Most corporates are cautious of community-based land tenure and do not invest in conservancies. Gondwana is committed to
leads a small team of artisans to craft exclusive pieces using new conservancies, their role in Namibia and believes in creating a strong, culturally sensitive relationship with communities. Gondwana seven
approaches to materials and design. The use of recycled materials, invests for the long term up to 25-year agreements with these conservancies. Cancer Association outreaches in communities and
especially aluminum, is Tameka’s trademark. With a blend of organic N$23 million conservancies where we have lodges
material such as ostrich eggshell, glass beads, wood, leather, and On request, conservancy partners may acquire Gondwana shares with the cash received from joint venture partnerships. This is a
semi-precious stones, these ranges are inspired by and originate in in savings on accommodation during the 2021 financial year vote of confidence in our brand’s strength and financial viability. We envision a Gondwana that communities partially own. Through donations, we distributed
Namibia’s fauna and flora.
(2020: N$13 million) In 2021, we focused on continued relationship and trust-building, supported by the Environmental and Social Impact Department, a 15 computers
Attila believes that successful designers must give back to their dedicated liaison officer with support from lodge managers and other management. Key areas of engagement were environmental
communities. He encourages young designers to strive for excellence education and the finalisation of the joint venture and benefit distribution agreements with Salambala and the Mashi conservancies. during the year
and develop a personal design style. He enjoys collaborating with Since the introduction of the Gondwana Card in 2007, we aimed (10: 2020)
fashion brands by complementing their creations with bespoke to enable Namibian and regional travellers to experience Brand
jewellery pieces of his making. Namibia. The focus is to increase awareness within the society We have a dedicated COMMUNITY LIAISON
of the value of nature and its gentle use for tourism. Our lodges in conservancies
The name Tameka was purposely chosen. Its meaning, ‘start’, is OFFICER who oversees our conservancy and
derived from the Oshiwambo language, which explains that each new The card has evolved over the years, adding more discounted community relations in the Zambezi and Kavango regions.
design is invented from scratch. Gondwana has supported Tameka benefits for all our services, keeping its true original intent
for several years, selling craft custom designs for selected lodges, intact. Namibian and regional travellers can experience and At ETOSHA KING NEHALE, we are leading the way
like The Desert Grace and Etosha King Nehale. Tameka designs are enjoy an affordable alternative to mainstream international in responsible, community empowerment and cultural
unique and are handmade from beginning to end. We are proud to be establishments. Zambezi Mubala tourism with activities for our guests, which directly
associated with this proudly Namibian company and cannot wait for The Gondwana Card for Namibian citizens, including Chobe River Camp Lodge and Camp benefits the community hosting and giving the guests an
our next creative collaboration. permanent/temporary residence permit holders: in the Salambala in the Sikunga immersive, cultural experience.
Conservancy Conservancy
○ 50% discount on accommodation (bed and breakfast)
○ 25% discount on dinner, additional 10% for the period 15
3 November 2021 until 31 March 2022 (excluding Klein-Aus COMMUNITY MEMBERS from our nine conservancy
Vista) Palmwag Lodge & and community partners were enrolled in an NTA guide
Camp work with
○ 25% discount on activities training course. Gondwana facilitates the training and
Etosha King Nehale the Torra, Anabeb
○ 50% discount on camping (excluding Klein-Aus Vista in the King Nehale and Sesfontein internships in partnership with the NTA.
Campsite) Conservancy Conservancies
○ 50% discount on Camping2Go We have a distribution structure in place to DELIVER
FUNDS TO COMMUNITIES directly to ease the
The Gondwana Card for SADC citizens, including permanent/ burden on conservancies.
temporary residence permit holders:
Namushasha River Hakusembe River
○ 40% discount on accommodation (bed and breakfast)
Lodge and River Lodge in the The SIKUNGA FISH GUARDS confiscated and destroyed
○ 25% discount on dinner, additional 10% for the period Villa in the Mashi Mbunza Traditional over 250km of illicit monofilament nets and made 15 arrests
3 November 2021 until 31 March 2022 (excluding Klein-Aus Conservancy Area while protecting the fish stocks on the Zambezi River.
Vista)
○ 25% discount on activities We paid
○ 40% discount on camping (excluding Klein-Aus Vista
Campsite) N$3.5 million
○ 40% discount on Camping2Go Omarunga Epupa-Falls
Camp in the Epupa in joint-venture contributions and benefits distribution to
Conservancy our conservancy and community partners in 2021.

Through donations received, we distributed
688 books

to various schools during the year.

56 VALUE CREATION REPORT 2021 GONDWANA COLLECTION NAMIBIA 57